Transforming customer engagement into lasting growth.
Hello, nice to meet you!
Ready to turn first-time buyers into long-term brand advocates?
At Julie’s Marketing Atelier I helps brands grow through strategic CRM and lifecycle marketing - increasing customer lifetime value and driving sustainable revenue.
Founded by Julie Victoria Gerken, Julie’s Marketing Atelier is built on more than 10 years of experience in Marketing, CRM management, lifecycle communication and automation. I partner with brands to design data-led marketing and retention strategies that attract the right customers, convert first purchases into lasting relationships, and turn loyalty into measurable growth.
From strategy to execution, and from insight to impact, I help you build a retention engine that fuels sustainable success.
About
Julie Victoria Gerken
“Made in Denmark, shaped internationally.”
I began my marketing career more than ten years ago with one foot in Copenhagen and the other in London. Today, based in the Netherlands, I support international brands in building stronger customer relationships and improving retention through focused marketing strategies and strategically optimised CRM.
My experience spans both fast-growing startups and large international organisations within e-commerce and subscription-based business models. In these environments, I have led CRM and lifecycle marketing initiatives designed to increase customer retention, engagement, and lifetime value.
I bring together strategic thinking and hands-on execution: from shaping concepts and customer journeys to launching campaigns and optimisation programmes. My approach combines commercial focus and data-driven decision making with a creative mindset.
I am passionate about helping companies build truly customer-centric organisations and retention strategies that drive long-term, sustainable growth. I look forward to partnering with you on that journey.
How can we create value together
Customer first approach
Every engagement starts with the customer.
I take on a customer-centric approach and design strategies and programs around real needs, behaviours, and value creation. When your business truly aligns with customer priorities, sustainable growth follows.
A clear strategy. Grounded in insight. Executed with intent.
Turn Data into Actionable Insight
Data should guide action (not just reporting).
With a data-driven approach, I translate complex data into clear priorities, strong strategies and focused optimization to drive measurable growth.
Strategy into Action
A strategy only creates value when it is implemented well.
My approach is pragmatic and collaborative: clear priorities, realistic roadmaps, and tangible next steps that teams can execute with confidence, delivering impact from day one.